Our history

“The artisan hand tells myths: weaves destinations and unravels origins.” -Margarita de Orellana, The Handmade Hand

Written by Patricia Tavarez, Designer and Founder of JUUN


Since I was little, I have felt great love and admiration for the multiculturalism of my country, Mexico. I was fortunate to have a restless, adventurous father, but above all a great observer from whom I learned a lot and took great inspiration. My childhood was a constant journey through the colors, shapes, figures and textures of Mexico, always from one place to another. These experiences of my childhood marked me and brought me very close to local indigenous and Mexican cultures. This is one of the many reasons why I started JUUN, the main objective set is that these traditions do not disappear.

Since I moved from Mexico City to Cancun, I found that there were no light garments, such as blouses, bathing suits and dresses that incorporated indigenous techniques. JUUN was born with the idea of ​​combining contemporary design with the great tradition of Mexican embroidery.

I design garments that are comfortable, easy to use and care for.  It is contemporary clothing with authentic and traditional touches. Each garment is a cultural sample of Mexico, they show love for nature, love for work, we use our imagination and we manage to make garments with a lot of heart. That is why the brand is called JUUN, which means unique in Mayan, and our pieces are truly unique.

Design and Confection

We are part of the "slow fashion" movement, we make timeless garments that last for many years.
I start by drawing each garment, I make sketches and redraw until I like the idea, it is sent to our sewing workshop to design the pattern and make the garment. Once the sample is finished, it is sent to the different embroidery workshops. Once embroidered, the piece returns to the workshop to be labeled and closed for sale.


I gave myself the task of finding the best embroiderers, of techniques such as Pepenado, Tree of Life and macramé, in the Mexican Republic, to investigate which were the appropriate fabrics that could be adapted to such complex embroideries, all made by hand, without guidance or modern techniques, only with procedures acquired by family tradition, from generation to generation.